Branding is so much more than a logo. It's a personality, they way you present your self should be cinsistenent and thought through for every touchpoint and interaction a customer has with a brand. Classic branding elements anchor the brand in a sense of timelessness, drawing on design principles and aesthetics that remain relevant across generations. Sophistication, meanwhile, elevates the brand, infusing it with an air of refinement and thoughtful elegance that appeals to discerning customers who value quality and depth. Consistency in tone, conversation, values and imagery is also another key to keep consistency.